It is the policy of our Group (or interchangeably "We" as hereinafter mentioning and collectively means Sun Hung Kai Properties Limited, its subsidiaries and associated companies; and jointly being regarded a Data User as defined under the Personal Data (Privacy Ordinance)) to safeguard all information provided by Customers.

Once we have obtained Customer’s Personal Data, they will be maintained securely in our system. Only the authorized staff, who has been properly trained, will be permitted to access to such Personal Data, and we shall not release such Personal Data to any external parties without Customer’s agreement. We may however from time to time send direct marketing materials promoting our Group’s products to Customers based on their Personal Data; but shall stop doing so when being advised in writing or by e-mail that they do not wish to receive further materials from us. Suitable opt-out facilities will be provided during the direct marketing process.

We shall make our best endeavors to ensure that the privacy of Customers is properly protected. Should Customers have any queries about our privacy policy and practice, please e-mail to our Data Protection Officer at dpo@shkp.com.